Making it Ovious

The work here is a response to a brief from cold beverage company, Frucor. 

Frucor wanted to increase awareness and improve the sales of three beverages which were headed under their 'Better for You' range which was developed to provide healthier alternatives to typical sports and energy drinks.

My design process involved research and insight into how these drinks can be promoted whilst remaining practical to parameters such as keeping the beverage chilled and within the corner-store dairy boundaries.

The result is a graphically compelling static-cling screen, which when installed on the fridge door draws attention to the three 'Better for You' beverages by removing the visual clutter of other brands. This leads to consumer curiosity and subsequent awareness of the benefits of the drinks. The screen is reduced in size over time so as not to be detrimental to other Frucor brands.